We’re thrilled to be joined by some of the brightest minds in business and technology!
Join a Twitter discussion with industry leaders on “How is technology changing cricket?”. Tune in today at 05:30 PM AEST. Click https://t.co/NtundlxFKs to add event to your calendar. #OneHCL #InspiredByHCL #Tweetchat #STinsights pic.twitter.com/nW6DpDZvol— CIO Straight Talk (@CIOStraightTalk) June 29, 2021
Right of the crease, we start by taking a closer look at the actual impact technology has had on the beloved sport.
Just 30 minutes to go for #Tweetchat on “How is technology changing cricket?” with an amazing panel. Visit https://t.co/16ERZxIgDz to join the discussion at 05:30 PM AEST. #OneHCL #STinsights #InspiredByHCL pic.twitter.com/6bowl6oir2— CIO Straight Talk (@CIOStraightTalk) June 29, 2021
The Impact is huge. The biggest impact is for fans, in providing more connection to the game and new ways to see the action; Smart Bails, Hawkeye tracking and Batcam bringing the fan right into the action. #STinsights #OneHCL https://t.co/hA6hWMr1IA pic.twitter.com/6t93rcl7RN— Lee Hickin (@leehickin) June 29, 2021
Great point on smart bails @leehickin. Still remember the days were in-between missing frames led to benefit of doubt on close runouts. Besides, smart bails add pizzazz to cricket @CIOStraightTalk #STinsights https://t.co/szjA7NQGA0— Arnab Kumar (@arnabthakur) June 29, 2021
A truly frictionless at-match experience (no queues, seat service etc) combined with genuinely compelling MR enhancements is something to aspire to— Patrick Horan (@patrickjhoran) June 29, 2021
Next, we look at the trends from an audience perspective.
40% of WW population is digital native. COVID19 has accelerated Tech adoption. It will be more critical as it evolves the way we watch, practice, train, coach and experience cricket. Data & AI will be critical enabler in this digital transformation@CIOStraightTalk #STinsights— Sebas Lancestremere (@sebaslances) June 29, 2021
From a fan engagement perspective, huge credit must be given to @CricketAus & @patrickjhoran team, who used social media to create a 'touch&feel' scenario for the fans. Top class content mixed with technology is the way forward. @CIOStraightTalk #STinsights #OneHCL— NISHANT JEET ARORA (@NJA21) June 29, 2021
Much appreciated @NJA21 and agreed, finding that combination is the key and not always easy. Our Content team works hard to curate and find the right tone of voice to lift compelling content and find a broad audience. Tailored content for specific demos increasingly important too— Patrick Horan (@patrickjhoran) June 29, 2021
To much Tech can remove the human from the game and sanitize it. The balance is about right in Cricket, umpires on the field are still arbitrate the game but the technology has made the game more detailed and real-time to those who follow along digitally. #STinsights #OneHCL— Lee Hickin (@leehickin) June 29, 2021
But there are challenges on every path…
Great point @leehickin. Technological complexities have to remain in the background, to keep the game simple. IMHO, HawkEye is a great example of this: augmenting umpire's perception of path of delivery. Umpire's call thugh needs better explainability @CIOStraightTalk #STinsights https://t.co/IXORr42nCT— Arnab Kumar (@arnabthakur) June 29, 2021
A3: DRS the big case study here. Fans want it, players not so keen. Expensive to run full system (esp "hotspot" cameras). Ball tracking software has margin of error, hence the umpire's call. Time taken for reviews actually slowing down games. @CIOStraightTalk #STinsights #OneHCL— Rick Eyre on cricket (@rickeyrecricket) June 29, 2021
Most of the grassroot level clubs which are connected with the community are nonprofit organizations so cost becomes a challenge for adopting any new technology #STinsights— Andy Packham (@AndyPackham_HCL) June 29, 2021
Have come so far, so quickly, we can’t help but wonder where we’ll end up next.
Cost is often a challenge with adoption of new technologies however with a better experience comes more viewers and increased sponsorship to offset cost. Further, like flat screen TV, solar panels, etc adoption the cost reduces. Moores law #STinsights— philip meyer (@auphilme) June 29, 2021
Integration of technology into cricket will continue to have a positive outlook. With the change in formats, from test cricket to ODI and now T20 there has been tremendous change in the way technology is used in a variety of different ways @leehickin @patrickjhoran #STinsights— Andy Packham (@AndyPackham_HCL) June 29, 2021
Fans: gamified immersive experiences, 3D view from the stand, players bench or players´ eyes powered by 5G+XR+AI. Venues: multipurpose destinations with less capacity but many more hospitality services and highest quality of tech enabled experiences.@CIOStraightTalk #STinsights— Sebas Lancestremere (@sebaslances) June 29, 2021
And finally, we look at how the innovations brought up by cricket can translate to other sports.
I am a cricket-tragic, but wth great regret I feel at some stage in future, there won't be any on-field umpires. Today all the border line decisions are taken with the help. technology. obvious ones like bowled or catch don't need an umpire. @CIOStraightTalk #STinsights #OneHCL— NISHANT JEET ARORA (@NJA21) June 29, 2021
A5: The challenge is in what we do in the coming years. As a sport played in long outdoor hours we can lead the world in managing the challenges of rising heat. Another place to lead is in ways for tech to make fast games faster and not slower @CIOStraightTalk #STinsights #OneHCL— Rick Eyre on cricket (@rickeyrecricket) June 29, 2021
Technology can bring the hard-core fan closer to the game through data and it can bring new fans to the game through accessible experiences and digital delivery. Many other sports can learn from Cricket's relentless focus on the fan. #STinsights #OneHCL https://t.co/I2z1vbXqX1 https://t.co/raSrymbrkw— Lee Hickin (@leehickin) June 29, 2021
And with that, we conclude another scintillating discussion. Our greatest thanks to the panel! See you all very soon!
Q5, I'm a history nut so look at how cricketers in England back in mid 1800s where first to use the train to travel to play other teams. Football and other sports followed. Mid 1980s with graphics and stats on TV broadcasts. Others followed. They'll follow again #STinsights— philip meyer (@auphilme) June 29, 2021
A big thank you to our Power Panel for their #STinsights and those who joined us for this exclusive discussion on our #Tweetchat #OneHCL #InspiredByHCL@AndyPackham_HCL @arnabthakur @leehickin @NJA21 @patrickjhoran @auphilme @rickeyrecricket @sebaslances @Gampa_cricket pic.twitter.com/HvvOPYXSyW— CIO Straight Talk (@CIOStraightTalk) June 29, 2021