A quick look at the industry experts part of our power panel today!
Follow #STinsights to join a Twitter discussion with the industry leaders on “Data Intelligence and #AI: Driving hyper-personalized experiences”. Tune in today at 10 AM EDT. Click https://t.co/7bnSRHRlu7 to add the event to your calendar. #Tweetchat pic.twitter.com/HfeAPWAPwd— CIO Straight Talk (@CIOStraightTalk) February 10, 2022
And the first question is…
Just 30 minutes to go for the #Tweetchat on “#Data Intelligence and #AI: Driving hyper-personalized experiences” with #STinsights of an amazing panel of experts. Visit https://t.co/Xbo5NbaMBd to join the discussion at 10 AM EDT. pic.twitter.com/rKlqw8kNio— CIO Straight Talk (@CIOStraightTalk) February 10, 2022
A-Q1: Data driven insights ingrained into processes and accessible across business makes right data available consistently to stakeholders to reimagine business process, innovate and focus on value creation @CIOStraightTalk#STinsights @avrohomg @CraigMilroy @jenstirrup https://t.co/pfwwUCMdxs— Shyam Enjeti (@senjeti) February 10, 2022
A1 Application of the data/insight within the biz value chain to drive competitive advantage to identify its most/least costly activities, leverage insight to improve, create more value for the customer & generate improved profitability#STinsights @CIOStraightTalk #OneHCL— Craig Milroy (@CraigMilroy) February 10, 2022
Some compelling points on the value of data as we move to a hyper-personalized future! Let’s move on to our next question…
Businesses need to understand what value means to their organization. Data can support what is meaningful to the organization e.g. better customer service, optimisation of delivery, productivity. It needs to be translated into something actionable.@CIOStraightTalk #STinsights https://t.co/ZKHlKWJM93— Jen Stirrup - Next Up: #SQLBits #DataScience #DEI (@jenstirrup) February 10, 2022
A2 Customers demand frictionless, high quality end-to-end engaging experiences— Craig Milroy (@CraigMilroy) February 10, 2022
1 Know & Engage the customer
2 Transform products and offers
3 Optimize Operations
4 Empower Employee Experience, Culture, Skill
5 All things Data#STinsights @CIOStraightTalk #OneHCL
Keep scrolling for more insights on digital personalization!
A-Q2: Our customer’s needs are changing regularly – #selfservice is a growing trend that needs lots of attention, while also making the exp in our stores amazing and enabling our Care teams with the tools to delight customers https://t.co/HNoAf5o5tJ @CIOStraightTalk #STinsights https://t.co/p2WqVnUQZ9— Lauri Bingham (@LauriABingham) February 10, 2022
A3 AI, predictive analytics as well as data integration are key components in assembling businesses with 1 voice, joined across silos & different touchpoints. When done right, in return consumers reward organizations with unwavering loyalty. #STinsights @CTOStraightTalk #OneHCL— Antonio Figueiredo (@afigueiredo) February 10, 2022
A3. #Personalization Starts with Data Collection. Data is processed via technologies like #ArtificialIntelligence & #MachineLearning to provide personalization of the #CustomerExperience. @CIOStraightTalk #STinsights— Avrohom Gottheil (@avrohomg) February 10, 2022
So do you think more data equals more customer success?
A3. INSIGHT EXTRACTION. Voice is a biomarker and language is template upon with info is encoded. There is an opportunity to "understand" audiences in powerful and yes, concerning ways! Analytics, data, and #AI can be a new window into humanity. #STinsights @CIOStraightTalk https://t.co/qT9Oz4Jkf4— John Nosta (@JohnNosta) February 10, 2022
A4. The DATA GAP is a chasm that holds humanity back. Technology (and #AI) needs to be a "partner" in this evolving relationship offering a transformative path to a more robust and more dynamic future. @CIOStraightTalk #STinsights #AI pic.twitter.com/6jVvqW7o1a— John Nosta (@JohnNosta) February 10, 2022
And our final question of the day is…
A-Q4-2/2: As @anandbirje would say, this approach drives the identification and usage of the insights that present state of the business, validate, answer pertinent questions on cause-effect and ensure the data at use is statistically significant. @CIOStraightTalk #STinsights— Shyam Enjeti (@senjeti) February 10, 2022
A-Q5 - 1/2: “Human” experiences go beyond sales, customer service and other value chains. It is rooted in trust, perceived quality and resonance with the brand position. With Data & AI, there is opportunity to make experiences ‘magical’. @CIOStraightTalk#STinsights https://t.co/vqgv70KBpt— Shyam Enjeti (@senjeti) February 10, 2022
A-Q5: Oh, that’s easy – it’s VERY important! The @TMobile #Uncarrier has become synonymous with 100% customer commitment. Using our data to find insights that delight our customers is what we do every day – it’s how we beat the competition! @CIOStraightTalk #STinsights https://t.co/ElevnaGa13 pic.twitter.com/RfrPKj9b5E— Lauri Bingham (@LauriABingham) February 10, 2022
A5a A superior customer experience leaves people feeling heard and appreciated. It minimizes friction, maximizes efficiency and maintains a human element — All these can be contributed by comprehensive data & AI #STinsights @CTOStraightTalk #OneHCL— Antonio Figueiredo (@afigueiredo) February 10, 2022
We hope you enjoyed this edition of our tweet chat! Thank you to our panel of experts for this informative session. Stay tuned for many more interesting and valuable conversations.
A5. If the business is not looking after your customers, then your competitors will. It's that simple. People work with people, and people buy from people. The human aspect is crucial. #STInsights @CIOStraightTalk https://t.co/ta1TqRFkyb— Jen Stirrup - Next Up: #SQLBits #DataScience #DEI (@jenstirrup) February 10, 2022
A big thank you to our Power Panel for their #STinsights and those who joined us for this exclusive #Tweetchat.@afigueiredo @avrohomg @CraigMilroy @jenstirrup @JohnNosta @LauriABingham @senjeti pic.twitter.com/CqF6nJABmM— CIO Straight Talk (@CIOStraightTalk) February 10, 2022