The rise of digital gaming: experience-driven revenue acceleration | Straight Talk
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This edition of CIO Straight Talk Tweet chat brings together a Power Panel of business technology experts to discuss the exciting experience driven trends in the gaming industry. Our panelists represent some of the leading minds from a wide array of technology and business domains. The panel starts off by discussing how the global pandemic has impacted the gaming industry. Clearly, the trend towards digital channels and experiences had accelerated new opportunities in the space and opened up even more possibilities for the future. But given this change, the panel discusses the possible future for old-school, traditional gaming revenue model based businesses. Adapting to digital will be key, and that will require new business models within gaming that are driven by technology innovation. The panel discusses how the wide and increasing array of emerging technologies will be deployed in the gaming industry of the new normal. While there will be some false-starts, the inevitable trend appears to be towards new experiences built on emerging tech. Next, our panel looks to the challenges this shift will cause in ensuring customer engagement across new channels. Just as gaming experiences become immersive, so must customer engagement strategies that serve the needs of users more proactively and intelligently. For the last question – the panel discuss the uncertain issues around generational shifts in mindset and monetization by brands. Developing the widest range of appeal for new gaming will require brands to ensure there is something for everyone. As we end this session our special thanks to our Power Panel for sharing such amazing insights and ideas about an emerging space. We will be back again soon!