Serdar Yilmaz on enterprise digitalization strategies | Straight Talk

Serdar Yilmaz on enterprise digitalization strategies

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Serdar Yilmaz
Chief Data Officer - Data Management Division Head
IS Bank

Türkiye İş Bankası or simply İşbank is Turkey's largest bank. It is among one of the biggest 100 banks in the world, operating in numerous locations across Europe, the United Kingdom, North Africa, Russia, and China.

Serdar Yilmaz has nearly 20 years’ experience working in Turkey's premier private financial institutions. Serdar has worked in several phases of the software development life cycle, infrastructure architecture design, system and data management processes. He holds a Bachelors and Masters degree in Electrical and Electronics Engineering from Middle East Technical University. He was also awarded a Master's degree in Business Administration from the Istanbul Bilgi University.

Key takeaways from Serdar’s interview:

The impact of digital transformation on the financial services industry

Certain traditional roles are expected to disappear. This is an opportunity to simplify business models and be more attentive to customer expectations. The company’s culture needs to evolve and services need to integrate within a new ecosystem.

The role of the Chief Data Officer

The CDO needs to take on challenges in data architecture and business intelligence. The focus is on tracking customer data and using analytics to drive customer satisfaction. The CDO needs to focus on the granular use of data as a means to add incremental value to the business.

Strategies for optimally utilizing IT solutions

Data is key and it needs to be deployed to generate value. Companies need a data scientist that can make sense of raw information to discover insights. The IT department needs to take on business problems from this perspective as well.

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