Augmented reality and virtual reality are already disrupting the way humans interact, both in person and over different mediums. Both AR and VR have been around for some time but are rapidly becoming mainstream. Here, we present some near-term enterprise use cases for AR and VR technology:
Games, Leisure, and Entertainment
VR allows a user to figuratively step into and be part of a computer-generated 3D world that he can explore and even change through his actions. AR superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view that brings the virtual world into the real one. People will no longer have to leave the confines of their homes to experience a game, movie or concert as technological advancement brings all this directly to their doorsteps.
E-commerce and Retail
To add to the online shopping experience, retailers can look to add virtual showrooms where customers can try out clothes, fashions, apparel, and accessories in a virtual environment. Also, through the use of AR/VR, customers can get a feel of the products by viewing 3D models in real-time. This creates entirely new channels while also enhancing customer experience, making it a key tool for the retail industry.
The healthcare industry has been an early adopter of this technology. The application of AR apps has been constantly evolving, with them being used to helping patients identify their symptoms and even demonstrate how medical devices work. In addition, the convergence of VR, gaming technologies and medical imaging methods already provides simulation capabilities and the ability to look into human organs in a non-invasive manner.
Buying and renting through the internet is almost the norm now. With the help of AR/VR, consumers no longer have to be content with simply looking at pictures on real estate portals. They can step into the virtual house of their choice and navigate through the surroundings to get a good look-and-feel of the property they’re willing to invest in.
Manufacturing and Occupational Safety
The technology is already in use in some form to facilitate workers moving around the facilities and sites, thus increasing overall efficiency and bringing down work hazards. Prototypes of work sites can be digitally built to help engineers and architects construct the facilities and also maintain safe zones, especially in dangerous locations such as mining areas. VR/AR can also be used as a training tool for employees to mimic real-life scenarios in the workplace, such as emergency drills and/or production related situations.