In an era where smart experiences are critical at every touch point of the customer journey, no enterprise can forgo the potential of emerging technologies. Among these technologies, the global augmented reality market is rapidly becoming a key economic driver for the tech industry. Estimated to reach $117.4 Billion by 2022, augmented reality’s potential to offer customers an on-the-go seamless experience is significant.

Let’s take a look at the top 5 augmented reality uses in the enterprise arena: 

1. Retail

AR allows customers to virtually experience products in a digital environment in a unique way. This has motivated numerous retailers like IKEA and Zara to adopt AR tools to attract customers with a new customer experience. This ability to experience virtual customization prior to purchase is expected to not only reduce product returns but also increase customer satisfaction.

2. Corporate Training

Businesses thrive on well-trained employees. With AR technology, companies can train employees in a digital environment that simulates real world conditions of different job profiles. This allows companies to connect and train employees remotely, saving time, resources, and other costs. Integrating augmented reality technology makes education and training an immersive, multi-sensory experience, in fields as diverse as medicine to military.

3. Design & Modeling

Perhaps one of the most established use-case, AR in design and modelling has only become more sophisticated over time. Designers use AR to help visualize product mockups and gain an exact idea of the end result. This approach offers a precise view of the product’s form and functionality while saving time on potential changes and cost on creating expensive prototypes.  

4. Repair and Maintenance

With smartphones or AR headsets, users can learn how to repair complex equipment under urgent circumstances - be it a washing machine or a car motor. Hyundai for example became the first automotive company to bring this potential to life with their AR owner’s manual which helps identify issues and immediately suggests fixes. 

5. Tourism

Augmented reality represents the newest frontier on which the tourism industry is poised for growth. The ability to engage with real-world destinations with virtual elements opens up new possibilities for the tourism industry. Tourism stakeholders can leverage AR to offer next-generation travel experiences like pointing their smartphone at a historical site to learn more information in real-time or to get easy to follow navigation to the best restaurants in town.