Fast, flawless, and engaging — the qualities that turns a users’ experience from average to sublime. Artificial Intelligence (AI) in conjunction with the Internet of Things (IoT) has changed the entire landscape of user interface and customer experience.
Here are four cases where leveraging AI and the IoT has helped organizations delight customers:
1. Adobe Advertising Cloud Search
The Adobe Experience Cloud is an AI-enabled framework that simplifies campaign planning and optimization for search advertisers. Powered by Adobe’s own artificial intelligence and machine learning framework – called Adobe Sensei - it reduces the time required to plan and execute campaigns while improving ROI. Adobe Sensei solves a number of problems for search advertisers through its simple and intuitive user interface (UI). By applying the AI and ML framework to variables such as bid optimization, forecast models, simulations, and spend suggestions, it makes the workflow easy, efficient, and effective.
2. Airbnb’s Price Tips
Airbnb’s Price Tips is an artificial intelligence powered tool that helps Airbnb hosts determine price rates which will make their property more likely to be rented. However, the truly stellar aspect of its success is how it interfaces with the users on the Airbnb platform. In the backend, Price Tips is able to deploy AI algorithm to decipher vast quantities of consumer behavior on the platform to predict how different factors such as location, listing type, price, distance, and availability interact to effect price. The UI and UX aspects make these insights easy to use by indicating to users if the price they are asking for is optimum or not by using a simple color coding system. Users can even set price with a handy slider tool that helps them visually see the pricing “sweet spot” for their properties, making the experience more intuitive and transparent.
3. Netflix’s dynamic designs
Netflix streams hundreds of millions of hours of content every day on their websites and apps. With thousands of movies, shows, documentaries, and specials, a significant part of the platform’s interface is design oriented. In order to make this process more efficient and time saving, Netflix employs an artificial intelligence algorithms to crop characters from images, apply stylized titles, and make regionally suited visuals with appropriate texts, for a range of devices and platforms. The algorithm is built to be self-learning, and evolves over time based on user preferences to generate more effective visuals. The tool is also used to determine focus points when cropping a video to determining where text should be overlaid without disturbing the image’s impact.
4. MCS’ Integrated Workplace Management Software (ICWS)
Facility Managers (FMs) can leverage the IoT to create a sustainable, effective, and engaging workplace. Integrating technologies centered on smart analytics will be key in this regard. MCS uses sensor data and analytics to ease processes such as reservations management. Employees can reserve and book a room simply by clicking and tapping on the floorplan. They could also ask a chatbot to get it done for them. The process registers positive and negative feedback. The IoT in conjunction with IWMS enhances the user experience (UX) of FM teams and end users. Convenient and ‘cool’ workplaces can have a positive impact on attracting and retaining talent.
5. SenseAware by FedEx
Aimed at driving supply chain optimization, SenseAware also improves UX for drivers. FedEx drivers often drive their trucks in congested, urban areas. Unpredictable weather and heavy traffic can make it hard for them to keep to their schedules and delivery times. The IoT-enabled SenseAware feeds data, which is inclusive of fleet, traffic models, weather, efficiency of potential routes, etc. to a cloud platform and allows FedEx’ employees to make better decisions. As a result, packages can be delivered more efficiently and the end-user experience improves.
