Technology has improved the accuracy, enjoyment and experiences of both athletes and spectators at sporting events and the way we watch a match, through a screen or in a stadium, continues to evolve.
Below are four key advances in technology that promise to make sports better than ever:
1. Sensor tools
Besides instant replay, sensor tools such as Video Assist Referee air cushioning, body sensors and innovations from companies like Hawk-Eye, Snicko, Hotspot and others are helping teams improve their decision-making and performance, ultimately driving the quality of the sport.
2. AR and VR
In 2020 IPL, an OTT platform, used AR and VR technology to cover matches from a studio. It launched a new virtual set with a myriad AR graphics, complex 3D animations and lower third graphics. But this is just the start: with real-time AR/VR implementations, we can expect to see a revolution in both the entertainment as well as the business.
3. Automatic ball/ strike system (ABS)
In 2019, Major League Baseball (MLB), in partnership with the Atlantic League of Professional Baseball (ALPB), tested a new technology innovation that accurately measures balls and strikes, performing the job of an umpire called Automatic Ball/ Strike System (ABS). When it’s rolled out, the robot umpires will be able to make precise, highly accurate calls, that improve the quality of play.
4. AI and ML
From Expected Goals (xG) in football to match analysis and predictions in cricket, machine-learning-generated statistical analysis is now delivering a comprehensive, real-time view of the current state of the game. The use of trackers like RTLS, sensors, and computer vision algorithms to track how players move and the ball moves means people know more about every player in every game than ever before. Every stakeholder, be it team owners, players, advertising companies are looking to use this new data to their benefit.