"It's partly strategic and a vision, but the Chief Digital Officer role is also about execution. And the cultural aspect. How do you get the business from thinking about IT to thinking about tech? How can you get the business to think more digitally, and to embrace digital?"--Sean Cornwell, Chief Digital Officer, Travelex
"The Chief Digital Officer is a champion of user needs."--Mike Bracken, Co-operative Group Chief Digital Officer and former Government Digital Service Director
"You have to do technology, product, and strategy as a CDO. It's a tough gig, but it's the coolest gig. You have to be ready for someone to come and eat your lunch. You don't know who they are or what they are going to do, but you have to be nimble and you have to be ready."--Jora Gill, Chief Digital Officer, The Economist
"Personally I consider new CDO roles to be fads. Some of these are springing up because they are missing from the traditional tech organisation, not because of a structural problem."--Chris Taylor, COO, News UK
"It's not about roles, it's about digital culture. Business leaders need to become more like digital leaders; and there needs to be a transformation of business leaders also. There really needs to be a chief digital awareness officer."--Keith Hopkinson, CIO, Genus
"The CDO as I've seen it described is what the CIO should be doing, putting things together and taking the business forwards."--Dr. Carolyn Brown, CIO, University of Durham
