A number of companies have recently appointed new Chief Digital Officers. Below are five newly-minted executives leading digital strategies for their enterprises.

Barnes & Noble has appointed Frederic Argir as Chief Digital Officer, responsible for the company's e-commerce and Nook electronic reader businesses. Previously, Argir was CDO of Toys "R" Us. (Photo: BusinessWire)

Air New Zealand has appointed a former Google executive, Avi Golan, to the new role of Chief Digital Officer. Previously, Golan held senior leadership positions at Google, Barnes and Noble, Olive Software and Intuit. (Photo: Intuit)

Playboy Enterprises has promoted Phillip Morelock to the position of Chief Digital Officer, reporting to CEO Scott Flanders. Previously, Morelock served as Senior Vice President and Chief Product Officer at Playboy and was instrumental in leading the team that built Playboy's successful online and mobile platforms.

Cisco has appointed Kevin Bandy as Senior Vice President and Chief Digital Officer, to help define Cisco's next-generation digital strategy. Previously, Bandy was Senior Vice President, Enterprise Transformation, at Salesforce.com. (Photo: NetworkWorld)

Silicon Valley Bank has appointed Bruce Wallace as Chief Digital Officer, responsible for transforming the company's digital banking experience. Previously, Wallace was Chief Operations Officer of the bank. (Photo: WSJ)