Enrique Dans is Professor of Innovation at IE Business School in Madrid (Spain), Senior Advisor for Innovation and Digital Transformation at IE University, and Senior Contributor at Forbes magazine. He received his Ph.D. from the Anderson School at UCLA, an MBA from Instituto de Empresa (Madrid, Spain), a B.Sc. from Universidade de Santiago de Compostela, and conducted postdoctoral studies at Harvard Business School. His research interests are related to the impact of disruptive technologies at three levels of analysis: individuals, organizations, and the society as a whole. Professor Dans has been teaching and consulting in the technology field since 1990, is a frequent contributor and columnist in business and economic newspapers and magazines, participates in several technology startups and writes on a daily basis since 2003 in his pages in English and Spanish, one of the most popular technology blogs in Spanish.