Derek Shaw on enterprise digitalization strategies | Straight Talk

Derek Shaw on enterprise digitalization strategies

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Derek Shaw
Senior Director – IT Operations
Land O’Lakes

Land O'Lakes is an American member-owned agricultural cooperative that focuses on the dairy industry. The cooperative was established 96 years ago in Arden Hills, Minnesota, and has grown to be one of the largest producers of butter and cheese in the United States.

Derek Shaw has over 16 years of experience in IT industry, with core expertise in business intelligence and data analytics. He has a keen interest in coaching and mentoring new leaders. He has Master’s degree in Computer Engineering from the University of Florida. 

Here are some key takeaways from Derek’s interview:

Data backed insights

Big Data is a powerful tool to drive outcome-based decision-making for companies. Harnessing analytics to predict scenarios and customer buying decisions can help generate operational efficiency.

Connect with your customer

Legacy marketing concepts fail to drive innovation or expand customer base today. Companies have to look beyond the normal with digital marketing solutions like social media, email campaigns, and mobile-based apps, to connect with new customers.

IT integrated business

The best IT outcomes from collaboration, adopting new ideas from peers and adopting new toolsets when necessary. New technology drives new ways of thinking.

Make learning a habit

The day you stop learning, you start growing outdated. It is a good idea to adopt a learning mindset and gain strong cross-domain expertise.

For more in-depth insights watch the video above.

Connect with Derek.