Craig Partington on enterprise digitalization strategies | Straight Talk

Craig Partington on enterprise digitalization strategies

Primary tabs

Craig Partington
Business Enablement Director
Tech Data

Tech Data is a worldwide leader in peripheral product distribution including items such as electronic components, computer products and embedded technology. The company is also a leading FORTUNE 500 company and has been named “World’s Most Admired Companies” by Fortune for 8 consecutive years.

Craig Partington has over 30 years of work experience in the IT industry. Currently, he is responsible for the ongoing advancement of Tech Data's European eBusiness landscape to enable the ever-evolving needs of technology channel distribution. He is also responsible for EMEA Software business platforms and the evolution of systems to support non-physical distribution. He has a Bachelor's degree of Computing in Business from the University of Huddersfield.

Key takeaways from Craig’s interview:

The challenges of the changing digital landscape

There is a fundamental shift underway from traditional ways to something different. New advents like utility billing and subscriptions for IT tools are changing how we work in our industry.

Using IT as a driving force for growth

IT is a mission-critical force for growth. At our scale, we work in very large transactions and technology helps us optimize margins that prove critical to our success and growth.

Key parameters for selecting your IT partners

Flexibility is key. The ability to react and respond to dynamic changes in the market, and IT partners that can enable this flexibility are critical to our business needs. In addition, trust, availability, and reliability are also very important for us to build long relationships with potential IT partners.

Connect with Craig