Bernard Marr is a best-selling business author, keynote speaker and consultant in big data, analytics and enterprise performance. As the founder and CEO of the Advanced Performance Institute he is one of the world's most highly respected thought leaders anywhere when it comes to data in business. He regularly advises companies and government organizations on how to improve their performance and gain better insights from their data. 

Marr is a frequent contributor to the World Economic Forum, a contributor to Forbes, and has been recognized by the CEO Journal as one of today's leading business brains and by LinkedIn as one of the World's top 5 business influencers. Marr is the author of a number of best-selling books and over 500 reports and articles, including the Big Data in Practice and ​Key Performance Indicators.