Bharath Kumar Jayaraman, AVP at Emirates Islamic Bank, on the role of IT in enabling Innovation | Straight Talk

Bharath Kumar Jayaraman, AVP at Emirates Islamic Bank, on the role of IT in enabling Innovation

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Bharath Kumar Jayaraman
AVP – Digital Transformation
Emirates Islamic Bank

Emirates Islamic Bank is one of the leading providers of Islamic banking or Shari'a compliant innovative financial solutions in the United Arab Emirates.

Bharath Kumar Jayaraman is a senior technology executive with over 12 years of experience in leading digital transformation programs, architecting Omni-Channel experiences and delivering IT projects, which have resulted in superior customer experience, business and operational efficiencies of Banks in the UAE. He holds a Bachelor’s of Technology degree in Instrumentation and Control Engineering from the National Institute of Technology and an MBA from Madurai Kamaraj University.

Key takeaways from Bharath’s interview:

The role of IT in enabling innovation

Technology reaches its full potential in enabling innovation when it directly contributes to business outcomes and helps innovate new products and ideas.

Strategies to improve the customer experience

Three key pillars can help improve customer experience – know your customer to a degree that you can predict their behavior, engage analytics and data, and create an omnichannel experience.

How aspiring IT leaders can achieve their goals

It’s easy to get caught up in new and trending technologies and apply them to your use-cases. Rather I would advise them to find a business problem and use current solutions first.

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