Modern business lives or dies by the quality of its customer service. As many 21st century enterprises now know, customers are no longer base their buying decisions by brand loyalty or price alone. Customers are now driven by a rising expectation for a positive customer experience.
In fact, the Temkin Group estimates that customer experience can increase the revenue of billion dollar companies by up to 70% in three years by investing in customer experience. It is now more important than ever to connect with customers in a new and engaging manner which fulfills and delights their experiences.
Augmented reality as a technology is rapidly approaching maturity and is being actively deployed to enhance customer experience. In fact, Markets and Markets estimates that global augmented reality market is expected to grow by 75.72% CAGR from 2016 to 2022.
Learn more about how technology can help positively transform customer experience here: “How to Create a Better Customer Experience”.
