By Nicholas Ismail, Global Head of Brand Journalism, HCLTech
Kicking off day 2 at AWS re:Invent, Adam Selipsky, Chief Executive Officer of Amazon Web Services, said organizations can be “ready for anything in the cloud”, while highlighting how businesses can explore the vastness of data to drive sustainable change.
“Sustainability is the issue of our generation…and we are building it into everything we do and that includes how we work with our customers. We want to ensure cloud is the most energy efficient way to run a business,” he said.
In times of uncertainty
With the current challenges of climate crisis, inflation, supply chain disruption, a global pandemic and war, CEOs and other leaders can rely on the cloud.
“In times of uncertainty, organizations can lean on the cloud,” said Selipsky.
He referenced an example. AirBNB leveraged the flexibility of cloud by quickly spinning down cloud spending by 27% during COVID and then being able to scale back up when customers were mobile again and business was returning to pre COVID levels.
“You can be ready for anything in the cloud,” he continued. As an example he announced a new Amazon capability – a preview of Amazon OpenSearch designed to provide operational analytics. OpenSearch will provide serverless analytics across all its services, and "no one else can say that", Selipsky noted.
Following the keynote, Kalyan Kumar, Global Chief Technology Officer and Head – Ecosystems at HCLTech, commented on the impact of AWS. He said: “AWS innovation touches a greater audience than just IT. They are expanding the horizon significantly and expanding the role of cloud as a business platform.”
Exploring the vastness of data… and space
Exploring the vastness of data can be compared to exploring the vastness of space.
"Just as the vastness of space means you can't explore it with just one technology, the same can be said for data," said Selipsky.
Selipsky sited two examples. Expedia Group, the travel company, processes huge amounts of data to create 600 billion AI predictions a year. Samsung, an electronics manufacturer, receives 800,000 requests on products per second. For these companies, data is at the center of applications and processes that enable business decisions.
Selipsky suggests: “You need the right tools, all integrated together, with governance and security, and be able to visualize data in a way to get valuable insights for your business.”
The space theme was picked up by Cedrik Neike, the CEO for Digital Industries at Siemens. Siemens acquired a start-up that aims to create affordable space travel. He explained that through AWS, these start-ups and others can scale up their good ideas in record time.
“We are all intrigued by outer space – it is the great unknown. Businesses are exploring the vast expanse of their data and discovering new ways to grow and scale their business to benefit the world,” commented Siki Giunta, EVP, Head - CloudSMART Offerings Strategy & Industry Cloud Consulting at HCLTech.
Marc Burgbacher, VP – Industry Principal – CloudSMART, echoed: “The exploration of extreme environments shows how data, explored with the right tools and processes have enabled advancements in many industries – this impact is possible for many companies.”
Reducing global energy consumption in the cloud
Up until the latter stages of the 20th century, there was a centralised and mixed energy supply of coal with little regard for the impact of this on the environment. Today, we live in a different world, with a heating planet that threatens the future existence of all life.
“We don’t have much time to deal with the climate crisis,” said Kaitovic.
To address it, energy systems are becoming decentralized as we shift towards renewables and electricity.
Across three use cases, Kaitovic highlighted how ENGIE is using data and digital in the AWS cloud to drive this energy transition.
Optimizing renewable energy requires a lot of data and advanced analytics. IoT, ML and predictive analytics are also needed to predict equipment failure.
Managing decentralized energy through real-time energy management system, which can be tracked through blockchain.
Reducing energy usage for companies and people through IoT.
“AWS helps us create digital platforms that helps accelerate energy transition. We use a common data hub to store more than one petabyte of data across 1,000 projects with AWS and its services,” she continued.
These tools power digital solutions that helped the city of Barcelona in Spain reduce its energy consumption by 15%. And, in the cloud, ENGIE have been able to save 60% in runtime costs with the ability to scale up and down services.
“Accessible, affordable, secure and green access to energy [can be achieved in the cloud],” concluded Kaitovic.
Securing the cloud
Securing the cloud environment is a priority for all businesses and AWS wants to make it even easier to help businesses detect and protect threats through the new Amazon Security Lake service.
According to Selipsky, this will make it easy for security teams to automatically collect, combine, and analyze security data at petabyte scale.
This announcement coincides with the launch of a suite of HCLTech CloudSMART cybersecurity offerings hosted on AWS, which strengthens and expands our Cloud Security-as-a-Service (CSaaS) offerings for enterprises to drive transformation.
The power of imagination
Moving towards the end of his keynote, Selipsky focused on the power of imagination.
Removing constraints and bringing together different experiences to build something new can be incredibly valuable, he referenced, quoting JM Barrie and JRR Tolkein as examples.
Exploring the imagination should be a collaborative experience, as people come together to share ideas and build on initial suggestions.
"Technology has changed how we explore our imagination together...the world is all one neighbourhood, and we can all come out to play," Selipsky added.