Ade McCormack is a near futurist, digital strategist, keynote speaker and author. Most recently, he has established the Digital Readiness Institute to address the transformational inertia that is putting many organisations at existential risk. (www.dri.guide). He is a former columnist with CIO magazine the Financial Times, both focusing on digital leadership. His experience extends over three decades and over thirty countries across many sectors. He has written a number of books, including one Biz 4.0: An anthropological blueprint for business in the digital age. He has also lectured at MIT Sloan School of Management on digital leadership. For more on Ade, please visit his website www.ademccormack.com.