Abid Mustafa, Director of Strategy and Customer Experience, Etisalat on a new approach for telcos to survive in the digital age | Straight Talk

Abid Mustafa, Director of Strategy and Customer Experience, Etisalat on a new approach for telcos to survive in the digital age

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Abid Mustafa
Director of Strategy and Customer Experience
Etisalat

Etisalat is an Emirati based multinational telecommunications service provider that operates across 16 countries in Asia, Africa and the Middle East with over 140 million subscribers. The company is headquartered in Abu Dhabi and is ranked one of the most profitable telecom groups in the world.

Abid Mustafa is a seasoned telecommunications ICT professional with more than 20 years of experience in digital transformation, IT, operations, project management, strategy, and customer experience. He has worked for a number of operators in Europe and the MENA region prior to joining Etisalat. He is also the author of the management book - "In the Age of Turbulence: How to make Executive PMOs Successful". Abid has a Bachelor's degree in Engineering - Computer Systems and Electronics from King’s College, London University.

Key takeaways from Joel’s interview:

What worked in the past, may not work today

A good digital strategy requires focus. There are several ways of concentrating your resources and energies on a specific area or product or business line to create value. 

Reward failure to drive transformation

Leaders should allow their staff to take risks. Failure should not be penalized because if you’re playing around with emerging technologies, chances are that failure will precede success. 

IT Leaders need to adopt holistic views, centred around the customer.

Customers need to steer transformation programs. They need to be actively involved. The multiple devices that customer use is the reason for the Big Data explosion. This data needs to be integrated into the solutions and services that organizations provide. Today disruptions aren’t just digital or technological. they are also social, political and economic. 

For more in-depth insights watch the video above.

Connect with Abid.