7 Tips for Achieving Digital Transformation | Straight Talk



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In an era where the customer is at the centre of all businesses, firms that truly stand out in winning them are those with a dedicated focus on digital transformation. Any firm that is able to champion innovation and thrive within a wider digital ecosystem can be termed as a successful digital business. Here are a few strategies for digital transformation that digitally mature organizations have implemented to ensure its success.


    Hire a CDO to kick-start transformation

    The first step to transform your business into a digital business is to appoint a Chief Digital Officer (CDO) and position them in-charge of the transformation you are seeking. According to research by McKinsey, companies that hired a CDO were 1.6 times more likely than others to report a successful digital transformation.



    Enable seamless integration

    Evaluate operations to identify and resolve potential gaps. Any inefficiencies in the systems and procedures will need to be addressed as it affects the organization’s culture, and also trickles down to impacting the customer experience. Champion the art of translating and integrating new digital methods and processes into existing ways of working.



    Create a vision 

    Think beyond adopting new technologies. Digital transformation is a holistic endeavour that requires a clear vision for how digital tools and technologies will be leveraged. A detailed plan of execution across the organisation is key to driving the transformation through and through. 

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