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5 CASES OF STELLAR USER EXPERIENCE POWERED BY AI AND IOT
Fast, flawless, and engaging — the qualities that turns a users’ experience from average to sublime. Artificial Intelligence (AI) in conjunction with the Internet of Things (IoT) has changed the entire landscape of user interface and customer experience.
Here are four cases where leveraging AI and the IoT has helped organizations delight customers:
1. Adobe Advertising Cloud Search
The Adobe Experience Cloud is an AI-enabled framework that simplifies campaign planning and optimization for search advertisers. Powered by Adobe’s own artificial intelligence and machine learning framework – called Adobe Sensei - it reduces the time required to plan and execute campaigns while improving ROI. Adobe Sensei solves a number of problems for search advertisers through its simple and intuitive user interface (UI). By applying the AI and ML framework to variables such as bid optimization, forecast models, simulations, and spend suggestions, it makes the workflow easy, efficient, and effective.
2. Airbnb’s Price Tips
Airbnb’s Price Tips is an artificial intelligence powered tool that helps Airbnb hosts determine price rates which will make their property more likely to be rented. However, the truly stellar aspect of its success is how it interfaces with the users on the Airbnb platform. In the backend, Price Tips is able to deploy AI algorithm to decipher vast quantities of consumer behavior on the platform to predict how different factors such as location, listing type, price, distance, and availability interact to effect price. The UI and UX aspects make these insights easy to use by indicating to users if the price they are asking for is optimum or not by using a simple color coding system. Users can even set price with a handy slider tool that helps them visually see the pricing “sweet spot” for their properties, making the experience more intuitive and transparent.